"Create A New Digital Partner Ecosystem"
Our Vision
Thanks to social media, smaller businesses are no longer inevitably outgunned by big brands when it comes to advertising. Users share their first-hand experiences and opinions about brands on social media, and review sites have far more influential than expensive ad campaigns, especially among millennials, who are notoriously skeptical of advertising.
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We believe this is a step towards making our future full of possibilities.
Siri Wang
CEO of Reach Me
As an outstanding graduate of UNSW with Bachelor in Business and Master in Finance degrees, Ms. Wang has lived through countless marketing campaign development activities.
As a micro-influencer herself she gained a deeper understanding of the process and how the industry functioned, witnessing the capabilities and enormous contribution that an influencer campaign with well-selected content creators can have on a business unit.
Throughout her career she has been exposed to influencer marketing multiple times, and became cognizant of the trend towards social media and personalized marketing, concluding that influencer marketing will become increasingly prominent.
After this experience and consultations with her other network of influencers and management agencies, she understood the pain points of influencer engagement and noticed that there is a gap in the market to streamline the process for nano and micro-influencers outreach and decided to offer it on its own. An ideal solution to the needs that she faced in the past.
Don't think, though, that just because a campaign has ended that Reach Me has no more to offer.​